Art Direction, Logo Design, Visual Identity, 3D photorealistic production, modeling and rendering, label designs & print production,
La Pit is a pop-up organic beer project taking roots in the region of Francorchamps, in the Belgian Ardennes. We released 3 beers over a year: the Blanche, Pils and Triple.
The main mission was to create an authentic, yet modern identity, with a strong graphical edge when most organic and local beer brands might suffer from lesser appeal and struggle to position themselves as modern products.
Being crafted in the region of Francorchamps and in collaboration with the Pit Bar, the official bar-restaurant of the Circuit Spa-Francorchamps, we wanted the brand to feature a small nod to the world of racing. The logo and the label were inspired by the F1 pit lane.
